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The Brand Called You: The 5 Word Branding Exercise

Sunday, September 24th, 2017

So what is the “The Brand Called You”?

You are a brand. Your personal brand is a way of communicating what is inherently you. Your experience, background, education, methodology, personality, etc.

How do you figure out your personal brand?

There are many ways, but I’m going to give you one exercise.

In the book Eat, Pray, Love by Elizabeth Gilbert, which also was made into a movie starring Julia Roberts, every time Liz, the main character, went to a location, she tried to come up with a word to capture the brand of that location. For example, if I recall correctly, her brand word for Rome was Sex (or maybe Passion!). And at one point, someone turned the tables on her and asked her, “Liz, what’s your word?” And she was stumped. Part of the reason she couldn’t come up with her word at that point was she had lost touch with who she was, and needed to dig deeper, which she does as her journey progresses. But another part of that may have been that it is awfully hard to come up with just one word to describe your entire overall personal brand!

So I’m asking you to come up with 5.

5 words that capture what is uniquely you – your Personal Brand.

For some of you, this still may be difficult.

If you can’t come up with 5 words yourself, then pay attention to how others perceive you. Ask family, friends, colleagues and clients for 5 words that describe you. Please only ask those that will be your “believing eyes.” If you own a business, look at your client testimonials for patterns of words and phrases that repeat themselves. If you are employed in a workplace setting, look at your job evaluations and letters of reference. If you are just getting out o f college, look at your letters of recommendation. You get the picture. You are trying to find the words that others have used to describe your personal brand.

Here are my 5 words: Professional, Intelligent, Warm, Sassy, Productive.

Try to come up with a mix of words that exhibit both hard and soft skills, or tap into left and right brain characteristics. We are all made up of both, so mixing up the 5 words for your brand is a nice way to demonstrate your multi-facetted personality and help you to appear less one-dimensional. For example, in my words, you will see that intelligent, professional and productive capture more of my left brain side and hard skills, while warm and sassy capture my more creative, right brain side and soft skills.

A really powerful exercise is to come up with 5 words for someone else.

I was doing this exercise for an organization at one of my speaking engagements earlier this year, and one of the participants raised her hand and said “I got nothing. I can’t think of any words for me.” So I looked around at her colleagues and asked if any of them had some words for her. Slowly, they started calling out words, and we could see that some of them overlapped and some themes started to emerge. It was very powerful to watch the effect it had on her as she learned what her peers considered to be her personal brand.

So I challenge you to list your 5 words. Make sure they truly capture your essence, personality, and what makes you uniquely you.

The next step is to start examining your life and work to make sure that your 5 words match how you showcase your brand to the world. Would someone be able to guess your 5 words? Immediately upon meeting you? Or at least after getting to know you further? If so, your external brand matches your internal brand. If not, your external brand is incongruent with who you really are. This can cause confusion, make others feel disconnected to you, and result in your appearing inauthentic.

So think of your personal brand as an opportunity to have a deeper internal conversation that says who you are on many levels. Don’t miss that opportunity! Welcome that conversation. Start it with 5 words.

Incorporate A Digital Marketing Company To Stay Ahead In The Competitive Market

Sunday, September 24th, 2017

Marketing strategy plays a very imperative role in whirling a business into a successful brand. There exists a massive demand in terms of digital marketing platform in past few years but now with the advent of Digital Marketing Services, the problem has vanished as many businesses are opting for digital marketing to reach their audience. A well-reputed and professional digital marketing company takes the responsibility of doing marketing and advertising your business products and services so that you can rest in peace. Business that is new must make use of these services so as to get high returns on investment. No other services assures to bring same results like digital marketing as only these services promises to offer guaranteed results in few months.

The Common Services Offered

Most of the services consist of social media marketing, email marketing, digital advertising, content marketing, search engine optimization, influencer marketing, digital marketing and conversion rate optimization. These services are quite useful in growth as well as expansion of your business. These services are quite useful in today’s business compared to the conventional means of marketing. However, these services are quite useful in promoting the business.

Tips For Hiring The Most Compatible Company

· In order to hire the best, carry out detailed research on their familiarity, practices, team of marketers, previous projects and many others. By doing so, you can come to a conclusion whether to hire them or not.

· Always check for the reputation of the firm because there are numerous digital marketing campaigns scattered all over the internet. Firms that are highly reputed would have undergone challenges and difficulties in serving their customers. You must pick up highly experienced and reputed online services for your business needs.

· Compare the cost with others so that you can finalize for the best service in reasonable rate.

· Enquire about their tools and techniques so that you can get digital marketing as per the latest trends.

Benefits

· High Quality Service: Choosing a proficient company will assure for top-quality service. A professional company will develop and implement efficient marketing techniques for your business. They usually have well trained and skilled professionals who work with full commitment and dedication for the successful marketing strategies depending upon the requirements of the customers and their business.

· Hit The Targeted Audience: By incorporating the right strategies for your business, you are sure to get benefit from wider range of prospective and potential customers. None of the business can reap success without targeted audience so it is essential to create marketing depending upon their necessities.

· Cost-Effective: Outsourcing your business marketing services to a cost-effective company will reduce your burden as well as save money from employing team of in-house marketers. Usually they have specialists who have several years of experience in marketing field. However, they will offer a detailed plan on your marketing cost in advance so that you can do everything in progress without worrying about money.